Audi dice que su tecnología de realidad virtual para pasajeros estará a la disposición del público dentro de tres años.

Audi trae los juegos de realidad virtual a la cabina de sus modelos con su nueva tecnología Holoride. Se trata básicamente de un visor de realidad virtual diseñado para el uso de los ocupantes del asiento trasero de un vehículo, capaz de sincronizar los movimientos del vehículo en la creación de la acción del juego que está mostrando. 

Audi explicó en un comunicado que “si el carro toma una curva cerrada, la posición del jugador frente a una nave espacial en la realidad virtual cambiará totalmente. Si un Audi E-Tron acelera, la nave espacial que el jugador esta pilotando en el juego experimentara la misma aceleración". 

Audi también explica que aunque Holoride usa una plataforma abierta que otros fabricantes y desarrolladores de juegos pueden usar y añadir en el futuro, la marca inicialmente usará la tecnología solo para mostrar el juego de realidad virtual “Marvel’s Avengers: Rocket’s Rescue Run", que coloca al jugador en comando de la nave espacial de la serie de films Guardians of the Galaxy.

Este no es el primer contacto de Audi con el universo de Marvel. Hace ya varias películas que Tony Stark ha estado manejando Audis R8 en la serie de filmes de Iron Man (Stark incluso manejó un R8 en una aparición corta en la película Spider-Man: Homecoming). Tampoco esperamos que sea la última colaboración entre Audi y Marvel, ya que nos es fácil imaginar juegos de Holoride basados en personajes como Ant-Man or Captain Marvel. 

Aunque el gran avance de Holoride es la capacidad de sincronizar el mundo virtual con los movimientos del vehículo en el que viaja el usuario, las futuras actualizaciones de la tecnología podrían hacer uso de la infraestructura de comunicaciones de vehículo a infraestructura de Audi, a fin de incorporar eventos reales del tránsito en la experiencia del jugador. 

El fabricante nos dice que Holoride estará disponible para sus clientes dentro de tres años. Tengan la seguridad de que tratará de probarla lo antes posible para hacerles saber como funciona en el mundo real. 

Source: Audi

Galería: Audi Holoride

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LAS VEGAS/INGOLSTADT, January 7, 2019 – Audi is redefining in-car entertainment at the Consumer Electronics Show (CES) in Las Vegas. In the future, backseat passengers will be able to experience movies, video games, and interactive content even more realistically using virtual reality glasses. The premium brand is presenting a technology that adopts virtual content to the movements of a vehicle in real time: If the car drives through a right turn, the spaceship in the experience does the same, for example. Through a subsidiary, Audi Electronics Venture GmbH, Audi has co-founded a start-up company, holoride GmbH, which will commercialize this new form of entertainment via an open platform that will be made available to all carmakers and content developers in the future.

Audi is demonstrating the immersive futuristic technology with “Marvel’s Avengers: Rocket’s Rescue Run,” an in-car VR experience for backseat passengers being brought to life by Disney Games and Interactive Experiences. Wearing VR glasses, the passenger in an Audi e-tron (combined electric power consumption in kWh/100 km (62.1 mi)*: 26.2 –22.5 (WLTP); 24.6 - 23.7 (NEFZ); combined CO2 emissions in g/km (g/mi): 0) is transported into a fantastical depiction of outer space: The Audi e-tron now functions as the ship manned by the Guardians of the Galaxy, as the passenger makes their way through an asteroid field together with Rocket, a character that will appear in Marvel Studios’ Avengers: Endgame in spring 2019. Every movement of the car is reflected in the experience in real time. If the car turns a tight corner, the player curves around an opposing spaceship in virtual reality. If the Audi e-tron accelerates, the ship in the experience does the same.

In order to establish this new category of entertainment on the market as quickly and comprehensively as possible, Audi is taking a new approach: The premium brand has co-founded a start-up named holoride, in which it holds a minority interest through the subsidiary Audi Electronics Venture GmbH, which developed the technology. Furthermore, Audi will license the technology to holoride. The start-up will use an open platform to allow carmakers and content developers to create and offer additional extended reality formats. “Creative minds will use our platform to come up with fascinating worlds that turn the journey from A to B into a real adventure,” said Nils Wollny, head of Digital Business at Audi, and future CEO of holoride. “We can only develop this new entertainment segment by adopting a cooperative, open approach for vehicle, device and content producers.”

From arcade games, underwater adventures and space exploration to educational trips through historical cities or the human bloodstream, there are almost no limits to what is possible. holoride will provide a software development kit that serves as the interface to the vehicle data and transfers those into virtual realities, allowing developers to create worlds that can be experienced in-car with all of the senses. Since the visual experience and the user’s actual perception are synchronized, conventional movies, series or presentations can also be viewed with a significantly reduced chance of motion sickness.

holoride intends to launch the new form of entertainment on the market within the next three years using standard VR glasses for backseat passengers. In the long term, the continued expansion of car-to-X infrastructure could also see traffic events becoming a part of the experience: Stopping at traffic lights could introduce unexpected obstacles to a game or interrupt a learning program with a quick quiz.

Audi and Marvel Studios have been teaming up since the inception of the Marvel Cinematic Universe, beginning with the appearance of the Audi R8 in Iron Man (2008). Drawing upon this longstanding relationship, Audi and Disney Games and Interactive Experiences together created “Marvel’s Avengers: Rocket’s Rescue Run,” to demonstrate how a backseat passenger can enjoy their journey even more using the most innovative VR technology. “Audi, Marvel and Disney Games and Interactive Experiences are celebrating Marvel Studios’ 10th anniversary with an Avengers experience that combines world class content and innovative technology,” said Mike Goslin, Vice President, Disney Games and Interactive Experiences. “While this CES demo was developed purely in the spirit of exploration and experimentation, we are constantly evaluating emerging technologies to enhance our stories and experiences.”